Jaime is a C-level marketer, an executive leader with over 17 years of experience focusing on growth acceleration through a combine science and art of marketing with strong business acumen. Jaime has also worked extensively across B2B and B2C businesses in United States and Singapore. As an entrepreneur, Jaime is Chief Launcher of HackLaunch.com and Entrepreneur in Residence in US-based weeoi Ventures. Some of the companies that Jaime has worked in include TripAdvisor and MySpace in the US, MediaCorp, element14 (a FTSE 250 company), PurpleClick and most recently RedMart in Singapore. Now as Chief Marketer in NTUC Link, she is driving digital transformation and building marketing data combined with new technology for Singapore’s largest and most successful consumer rewards programme with over 1.75 million members and over 1,100 participating partner outlets.