Jaclyn Lee | Planning Director (and Social Media lead)
Isobar Asia Pacific | Singapore

Jaclyn Lee, Planning Director (and Social Media lead), Isobar Asia Pacific

Passionate about what makes the human mind tick, Jaclyn has spent the last 9 years as a planner helping brands influence and change people’s behavior. Her diverse experience spans across regional work on global accounts like Intel, HP and Visa as well as locally awarded work on government clients such as the Republic of Singapore Navy and SkillsFuture Singapore. As a born and bred Singaporean, she has a rich understanding of the local culture and way of life, which has made her a valuable asset on lifestyle campaigns like Visa’s “Uncle Sim” as well as national campaigns with the Ministry of Trade and Industry and Ministry of Manpower. Outside of work, she enjoys doing storytelling for children because there is nothing more refreshing than looking at the world through their eyes.


LEAD 2017 - Day One @ 13:40

Why measure Engagement Rate and how does it demonstrate effectiveness?

  • What exactly is Engagement Rate and what does it really measure?
  • Why does Engagement Rate matter when it comes to social media?
  • Who should use Engagement Rate as a success metric?

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