Professor Gemma Calvert, BSc DPhil CPsychol FRSA, is the Director for Research & Development at the Institute on Asian Consumer Insight at NTU, and the Founder of Neurosense, one of the world’s foremost neuromarketing agencies. In addition to her position as a Professor of Marketing Practice at the Nanyang Business School, Gemma is an internationally acclaimed business neuroscientist and one of the first pioneers of Neuromarketing. Her extensive academic and commercial research has been widely featured by the international media including The Economist, Newsweek, Time Magazine, CBS 60 Minutes and several high profile BBC documentaries.