Eric Thain | Managing Director Shanghai & Head of Digital China
LEWIS | Hong Kong

Eric Thain, Managing Director Shanghai & Head of Digital China, LEWIS

Eric Thain is currently the Managing Director Shanghai & Head of Digital China for LEWIS. With 17+ years of Brand Business Management, Tech & Leadership experience across APAC (including China), spanning all aspects of Brand & Marketing Tech from Content Marketing to Mobile to Artificial Intelligence to Data Mining, Eric has worked with a range of exciting and developing businesses by teaming with entrepreneurial fund and government initiatives across the region in both start-up & growth organizations. Eric is passionate, experienced & success-driven in Business Transformation & Innovation in the connected age, including reshaping operation & business models, new supportive technology & talent strategy. Experienced in building & managing regional marketing teams in Asia Pacific, Eric is passionate about people, authentic stories & creative work that makes people go “Wow!”. He is a recognized brand thought leader and frequent guest speaker at top marketing conferences in Asia such as ad:Tech. Prior to LEWIS, Eric held senior positions in Red Bull & Weber Shandwick across the region and is a recipient of numerous personal & team awards in marketing.


LEAD 2017 - Day One @ 14:00

How Artificial Intelligence (AI) will change creativity & the advertising space

  • How AI is currently being used in advertising and marketing
  • How advertising collaterals will change with AI
  • How the structure of creative agencies and the process of advertising design will change
  • What’s next: How AI in marketing has progressed since the Clorets campaign

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