Dominic Benton | Analytics Innovation Director
MEC | Singapore

Dominic Benton, Analytics Innovation Director, MEC

Dominic has been working at MEC for just over 6 and a half years, starting with 6 years in London, UK, before moving to Singapore in February this year. He started out working in the Analytics team before moving into an innovation role, developing new, creative ways to assess and quantify the success of digital campaigns. Here in Singapore, Dom now heads up MEC’s Analytics, Data and Technology team, constructing and implementing the best digital strategies for clients


LEAD 2017 - Day One @ 14:20

What marketers need to know about Data Management Platforms (DMPs)

  • What exactly are DMPs? How, technologically, do they differ from standard CRM software?
  • In what circumstances does it make sense to invest in one?
  • How should DMPs fit into your overall tech strategy?

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