Dipanjan is a seasoned digital marketing professional with over 13 years of experience in the online business in Asia Pacific. As a Google veteran for 11 years, Dipanjan has been focussed on enabling the Fortune 500 companies to build their businesses and brands online. An avid evangelist of leveraging technology to solve business challenges, he believes in bringing new and disruptive tech innovation platforms to marketers that allow them to make informed decisions using data and consumer insights. Dipanjan currently is the Regional Lead for Waze in APAC. He is responsible for evangelizing and growing the Waze Ads Platform, a new and innovative marketing channel connecting brands to people-on-the-go in a meaningful and measurable way, to help brand marketers understand and leverage the power of 'context' in digital marketing in a mobile first world. Dipanjan holds a master's in marketing from INSEAD and a bachelor's degree in mass communication & advertising from St.Xavier's College, Kolkata, India.