Dipanjan Chaudhuri | Regional Lead, APAC
Waze | Singapore

Dipanjan Chaudhuri, Regional Lead, APAC, Waze

Dipanjan is a seasoned digital marketing professional with over 13 years of experience in the online business in Asia Pacific. As a Google veteran for 11 years, Dipanjan has been focussed on enabling the Fortune 500 companies to build their businesses and brands online. An avid evangelist of leveraging technology to solve business challenges, he believes in bringing new and disruptive tech innovation platforms to marketers that allow them to make informed decisions using data and consumer insights. Dipanjan currently is the Regional Lead for Waze in APAC. He is responsible for evangelizing and growing the Waze Ads Platform, a new and innovative marketing channel connecting brands to people-on-the-go in a meaningful and measurable way, to help brand marketers understand and leverage the power of 'context' in digital marketing in a mobile first world. Dipanjan holds a master's in marketing from INSEAD and a bachelor's degree in mass communication & advertising from St.Xavier's College, Kolkata, India.


LEAD 2017 - Day One @ 09:50

Cars as a media platform

  • Mobility has become a global challenge & data will play a crucial role
  • Cars are becoming a new connected media & a new advertising screen
  • Brands will be able to able to leverage this new media in unique ways

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