Deepesh Trivedi | Head of Retail and eCommerce, Southeast Asia
Facebook | Singapore

Deepesh Trivedi, Head of Retail and eCommerce, Southeast Asia, Facebook

Deepesh is the Industry Head of Ecommerce across Southeast Asia at Facebook, based in Singapore. His team is responsible for helping businesses across Southeast Asia meet their business objectives by developing category-level marketing strategies. He moved to Singapore over 6 years ago to grow the APAC mid-tier business for performance marketing and did the same in Tokyo for 6 months in 2013. Deepesh joined Facebook in 2008 as one of the earliest hires in the London office, where he helped grow Facebook’s advertising business by working closely with some of Facebook's largest retail and e-commerce advertisers in Europe. He also has extensive experience partnering with performance agencies and ads API partners. Prior to joining Facebook in 2008, Deepesh was working across digital media in London. Deepesh graduated from Leicester University in the UK where he studied Chemistry with Business Management.


LEAD 2017 - Day Two @ 10:10

Bridging the gap between sales and social

  • If social platforms are where products are discovered, why is there such a discrepancy in attribution?
  • When will social commerce become common practice? What will need to happen to push customers to buy directly from social platforms?
  • Until that happens, should brands view social platforms as advertising and demand-gen tools first?

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