Brian joined Malaysia Airlines in October 2016 as Head, Customer Engagement. In his capacity, he oversees Enrich (Malaysia Airline’s passenger loyalty program) and Customer Experience & Assurance and is responsible for leading the teams to be more customer centric and build affinity or engagement with customers. Brian has over 12 years’ experience in partnership marketing & customer loyalty. He served as Head of Loyalty in AirAsia for 4 years and prior to that, spent almost 6 years in arguably 2 of Malaysia’s most successful coalition loyalty programs. Prior to joining Malaysia Airlines, he served as Sales Director (Malaysia & Indonesia), for a cloud-base SaaS solutions provider, providing CRM and customer engagement solutions to retailers.