Bee Bee Lim | Senior Director, Marketing & Business Development
Jardine Lloyd Thompson PCS | United Kingdom

Bee Bee Lim, Senior Director, Marketing & Business Development, Jardine Lloyd Thompson PCS

Bee Bee, a Marketer, Trainer and Speaker is currently Senior Director, Marketing & Business Development at Jardine Lloyd Thompson PCS, a division that works in partnership with international private banks to deliver wealth management propositions which integrates personal insurance plans into their overall wealth planning solutions for high net worth (HNW) individuals. Bee Bee has more than 15 years’ of experience in Insurance and Banking industry with multi disciplines in marketing, sales management and compliance. She is also an active community leader and regular speaker at international conferences.


LEAD 2017 - Day Two @ 15:40

How can B2B marketers create reward programmes that go beyond giving customer discounts?

  • In what ways are B2B customers similar to B2C customers? In what ways are they different?
  • Is it fair to say that businesses are, first and foremost, concerned with cash benefits? Do they care about non-cash rewards?
  • Is it possible to build a B2B loyalty programme without giving customer cash incentives? If so, how?

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