Aurelien Pallain | Executive Vice President, Marketing
Lazada Group | Singapore

Aurelien Pallain, Executive Vice President, Marketing, Lazada Group

Aurelien Pallain is the Executive Vice President (EVP) of Marketing for the Lazada Group. He is responsible for the overall online marketing acquisition strategy of Lazada in Southeast Asia covering Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam; and for building marketing solutions for brands and merchants to be increasingly successful on the Lazada platform. Prior to this, Aurelien was the SVP of Marketing for Mobile and Social, where he drove the awareness-building strategy for Lazada via social media, and the fast transformation of the company to mobile and app. He joined Lazada in its early days in 2012 as part of the pioneer team that has helped shape the company into the leading online shopping and selling platform in Southeast Asia. Aurelien holds an MBA from ESSEC Business School.


LEAD 2017 - Day One @ 09:10

How can technology change marketing for the better?

  • What do we think consumers want different from marketers? Do they want to hear from us at all?
  • Let’s talk programmatic: In what ways has been a force for good? Will blockchain help make media buying more transparent?
  • What do marketers actually feel about the Facebook/Google duopoly? Are they using their power fairly? What can disrupt them?
  • Does the digital economy create more opportunities for new brands/start-ups? Or just cement the existing ones’ power?

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