Aurelien Pallain is the Executive Vice President (EVP) of Marketing for the Lazada Group. He is responsible for the overall online marketing acquisition strategy of Lazada in Southeast Asia covering Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam; and for building marketing solutions for brands and merchants to be increasingly successful on the Lazada platform. Prior to this, Aurelien was the SVP of Marketing for Mobile and Social, where he drove the awareness-building strategy for Lazada via social media, and the fast transformation of the company to mobile and app. He joined Lazada in its early days in 2012 as part of the pioneer team that has helped shape the company into the leading online shopping and selling platform in Southeast Asia. Aurelien holds an MBA from ESSEC Business School.