Arnaud Steinkuhler | Head of Solutions - Europe
Talkwalker | Luxembourg

Arnaud Steinkuhler, Head of Solutions - Europe, Talkwalker

Arnaud Steinkuhler is Head of Solutions Europe at Talkwalker, where he leads a team dedicated to helping businesses find answers to their business problems using social data and analytics. For 20 years, Arnaud has helped communications and marketing professionals take data-driven decisions. He was previously Head of Media & Public Insights at Argus de la presse, working with a team of 70 people transforming data into insights to provide 500 communication managers with relevant data, indicators and reports for : PR evaluation, media analysis, data visualisation, opinion surveys, social listening, media & market Intelligence. He worked with global brands and organizations such as PSA (Peugeot-Citroën), Nestlé Waters, Red Bull, Paris Aeroport, EY, Groupe Seb, Decathlon, Volkswagen Group, L'Oréal... helping to improve their business performance through the application of data insights. Before joining Argus de la presse, Arnaud worked as market research analyst, project manager and journalist in the media and PR sector.


LEAD 2017 - Day One @ 14:00

How to formulate the correct social KPIs

  • Why the ‘perfect KPI’ is an illusion, and social KPIs need to be constantly redefined
  • How can social media marketers make social KPIs relevant to those who don’t care about social?
  • How can marketers ensure that their social KPIs accurately reflect long-term brand-building as well as short term sales?

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