Apple Allison Perez | Founder
TAAP World | Philippines

Apple Allison Perez, Founder, TAAP World

Using her insightful experiences in communication, marketing, retail, special events, creative education and coaching, Apple Allison delivers result-oriented innovations for independent homegrown brands in Southeast Asia. Her expressive influence as a community builder and digital connector spark social energising actions most especially in the tourism industry. She enjoys the “workcation" lifestyle while advocating for sustainability and inclusive growth. United World Tourism Organization featured her as one of the young women in tourism for advancing industry with the use of technology and optimistic thought-leadership. She’s an expert trainer and resource speaker for various government agencies like Department of Trade and Industries, Philippine Trade Training Center, Department of Tourism and Tourism Promotions Board, Department of Information Communication and Technology. She’s one of the sought after millennial speaker and resource person by private companies and universities in Philippines and Malaysia. She was the former brand manager multi-awarded homegrown brand Avenue Plaza Hotel in Bicol and the world famous flip-flops Havaianas for South Luzon, Philippines. She enjoyed teaching Media Studies and Marketing subjects at Ateneo de Naga University as a part-time faculty.


LEAD 2017 - Day Two @ 12:20

Keeping up with the service expectations of the next generation

  • How do the expectations of Millennials and Gen Z differ from previous generations?
  • Keeping up with the social media game: How to ensure your customer service is impeccable across all platforms
  • Self-service vs. full-service: How do you strike the right balance?

LEAD 2017 - Day Two @ 14:40

Ensuring authenticity in influencer marketing

  • How to search for the right influencers
  • How to co-create content with influencers that feels authentic
  • How to do influencer marketing at scale

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