Andrea Rossi | Managing Director, Asia
Moleskine | Hong Kong

Andrea Rossi, Managing Director, Asia, Moleskine

Mr. Andrea Rossi graduated with a bachelor degree of Business Administration at Bocconi University in Milan, Italy. He joined Moleskine in 2009, and has been working as B2B Global Sales Director until 2014. Since the beginning of 2015, he has been appointed as Managing Director of Moleskine Asia, Regional head quarter of Moleskine in APAC, and he is in charge of the B2C and B2B business for the whole Asia and pacific region, China Mainland included.


LEAD 2017 - Day Two @ 14:20

How to grow in a commoditised market without a loyalty programme: Lessons from Moleskine

  • What Moleskine did to build a distinctive brand
  • How Moleskine manages to get repeat customers without giving discounts or creating a costly loyalty programme
  • How Moleskine leverages their customer’s loyalty into multiple adjacent products beyond stationery

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