Amit Keswani | Vice President of eCommerce and CRM
PT Mitra Adiperkasa Tbk | Indonesia

Amit Keswani, Vice President of eCommerce and CRM, PT Mitra Adiperkasa Tbk

Amit Keswani is a talented marketing and e-commerce executive with a solid background in developing and executing strategies around omnichannel platforms with a focus on customer acquisition, growth and retention. Passionate about digital marketing, CRM and e-commerce, he has recently been spearheading the digital transformation for Mitra Adiperkasa (MAP), Indonesia’s largest lifestyle retailer with over 2,000 brick-and-mortar stores and 150 global brands including Zara, Marks & Spencer, Mango, Converse, New Balance, Tumi and Hasbro. At MAP he launched MAP – a unique multi-brand webstore which taps into the existing store inventory and fulfils demand for over 70 brands. The business unit achieved a GMV of US$500k within the first year. He also initiated another hugely successful venture – MAP – a CRM initiative on track to become one of the largest loyalty coalition programs in Asia. MAP CLUB is currently accepted across over 1,500 specialty and department stores in Indonesia and reached 1.5 million customers within a year. Considered an expert in the field of CRM and e-commerce, Amit has presented at the Big Data Omnichannel Retailing conference in Kuala Lumpur, the Retail Innovation Forum in Singapore and the Work Retail Congress in Dubai, which attracted more than 1,500 attendees. Prior to MAP, Amit was the head of the Digital Enterprise Division for the Valiram Group in Malaysia, where he led the digital strategy for brands such as Kate Spade New York, Tumi, Michael Kors, Victoria’s Secret and Bath and Body Works across multiple regions in APAC. A lifelong entrepreneur, Amit started his career by founding several businesses including a Spanish hotel room booking portal for travel agents and an Indian hospitality group. Committed to driving the growth of established and commercial brands across regions, he performs with high levels of enthusiasm and energy, and consistenlty exceeds expectations.


LEAD 2017 - Day One @ 11:00

Driving customer engagement: A perspective from Indonesia

  • How important is it to make mobile a central part of your loyalty programme?
  • What types of engagement will add value in loyalty management?
  • What gamification opportunities are value-adding?
  • How do you measure programme engagement?

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