Andrew Bud | CEO
iProov Ltd

Identity Week Europe 2026 Day 1 @ 16:00

Keynote: Proof of Humanity: Trust in an AI World

For decades, digital identity has focused on answering one simple question: Who are you?But the rise of AI is changing that question.Imagine a digital ecosystem where AI agents can open accounts, apply for services, negotiate contracts, and act on behalf of millions of people simultaneously. Some will be helpful assistants. Others will be designed to deceive. All will operate at a scale and speed no human could match.In this new environment, the challenge will no longer be limited to verifying documents. The real question will be: how do we prove that it is both a real and the right human behind the transaction?AI will dramatically increase both the number of non-human identities and the sophistication of attacks on identity systems, placing unprecedented pressure on how trust is established. As traditional verification methods come under strain, the ability to prove humanity will become the central battleground of digital trust.At the same time, identity will become essential to governing AI itself. As autonomous systems take on greater responsibility, critical actions will increasingly require verifiable human authorization and consent.In this keynote, Andrew Bud explores why identity is entering its most consequential era yet — and why proof of humanity will become the foundation of trust in an AI world.

Andrew Bud, CEO, iProov Ltd

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Andrew Bud / Keynote: Proof of Humanity: Trust in an AI World

Andrew Bud, CEO,
iProov Ltd

Andrew is a technology entrepreneur and leader with a career spanning more than 30 years. He founded iProov in 2011 to solve the growing issue of establishing trust online, and how people can simply and securely access vital services in the digital age.In 1999 he founded mBlox and built the firm...

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