Pernille Rydén is Dean of Education at the IT-University of Copenhagen with the overall responsibility for all educational activities, their organization, execution, quality assurance and development. As a PhD in strategic cognition of new technologies from Copenhagen Business School, she uses this setoff for developing teaching and educational activities and leading the organizational changes needed. She is the lead author of
Social media storms – Empowering Leadership Beyond Crisis Management, Routledge 2021, and Disrupt Your Mindset to Transform Your Business with Big Data: A Guide to Strategic Thinking from 2017. She has also published in outlets like California Management Review, Industrial Marketing Management, and Journal of Interactive Marketing.