Simon Benson | Director of Clinical Innovation & Genomics
Bupa

Dr Simon Benson is a Melbourne-based GP, health system strategist and clinical innovator working at the frontier of medicine and technology. As Director of Clinical Innovation at Bupa, he leads large-scale initiatives spanning AI-enabled care, genomics and primary care transformation. Operating at enterprise and global level, Simon translates emerging science into commercially viable, operational models that improve patient outcomes and reshape how care is delivered. While many leaders speak about innovation, Simon is known for executing it inside complex systems. He brings together clinical credibility, board-level strategy and delivery discipline to turn ambitious ideas into measurable impact, making him a rare bridge between vision and implementation. In his keynote, When biology became computable: the next operating system for healthcare, Simon explores the moment biology shifted from observational to computational. He argues that genomics, AI and real-world data are not incremental tools but a platform shift that demands a redesign of healthcare’s architecture. Moving beyond hype, he challenges leaders to build predictive, personalised and continuous systems of care fit for the next decade.