Dr. Sarah Rav is a medical doctor turned Personal Branding Expert.
By the time she hit residency, she had over 3M+ followers and 3 successful businesses built on the back of her brand.
However, after being told "not to post because you could get in trouble" from a supervisor, she ultimately left medicine because she couldn't find a way to combine her love for creativity with the field.
Now, she's made it her mission to teach other doctors how to express themselves through personal brands, compliantly and professionally.
Sarah's work is grounded in a simple belief: personal branding isn't vanity, it's leverage.
In a profession facing record burnout, she sees visibility as one of the few levers doctors actually control - a way to attract patients aligned with their values, expand into non-clinical work, and bring their full personality back into a career that often demands they suppress it.
At the same time, she believes medicine itself is changing shape. Patients are more autonomous, more skeptical, and more likely to seek out alternative therapies than ever before, but provider-patient relationship can't be rebuilt from behind a closed clinic door. It has to be rebuilt where patients already are: on social media.