Tiffany Koh | Head of Brand
beOnd

Tiffany Koh is a senior brand and marketing leader with over 20 years of experience across aviation, premium travel, lifestyle, and global events. She is currently Head of Brand at beOnd, the world’s first premium leisure airline, where she leads the development of the airline’s long-term brand strategy, identity, and global narrative as it expands across multiple international markets. Her career spans both client-side and agency leadership roles, where she has built and scaled brands, led international market launches, and delivered integrated marketing and communications strategies that drive both commercial performance and brand equity. Tiffany’s expertise lies at the intersection of brand, storytelling, and business strategy—shaping how companies position themselves in highly competitive and rapidly evolving sectors. At beOnd, she is responsible for brand architecture, corporate communications, public relations, partnerships, and multi-sensory brand development—ensuring a consistent and distinctive brand experience across every touchpoint, from product and service design to global campaigns and stakeholder engagement. Prior to this, Tiffany held senior leadership roles across the Middle East and Asia, working on a diverse portfolio of brands in aviation, tourism, hospitality, and lifestyle. Her work has included launching new ventures, repositioning established brands, and leading high-impact campaigns in collaboration with governments, tourism boards, and global partners.