Milan Harnischfeger | Principal Revenue Management Scientist
Lufthansa Group
Milan Harnischfeger works as Principal RM Scientist at SWISS, a member of Lufthansa Group. He is responsible group-wide for all aspects of airline revenue management, such as Continuous & Dynamic Pricing, Demand Forecasting, New Airline Integration, Partnerships, Ancillary Pricing, and many more. His area of expertise lies at the intersection of data science, statistics, and economic theory. Milan has been in analyst and expert positions inside LHGs revenue management department for eight years and is a corporate member of the Air Transportation Lab at Georgia Tech (ATL@GT). Before joining LHG, he graduated with a MSc in Aerospace Engineering after attending TU Munich, NTU Singapore, and the University of Alberta.
Appearances:
AFA26 Day 2 @ 14:45
Presentation: Driving Value with Continuous Pricing: Lufthansa Group’s and PROS hands on approach to dynamic data-driven offers
Continuous Pricing is more than a dynamic pricing technique: it is a catalyst for unlocking innovation to drive value, preparing airlines for the dynamic data driven offer strategies of the Offer Order world.
In this session, Lufthansa Group shares how a close, hands on partnership with PROS enabled them to validate Continuous Pricing in real market conditions, rapidly demonstrate measurable revenue impact, and build organizational confidence for scaling dynamic pricing.
By transforming Continuous Pricing from a promising concept into a proven commercial engine, Lufthansa Group and PROS have built the foundation for future commercial retailing innovation. The session provides an honest, practical look at what it takes to prove value early, sustain momentum, and prepare for the next wave of offer transformation.
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