Day 2 @ 14:30

Branding and Marketing for your SMSF Practice

Most accountants think a logo and a website constitutes a brand, however branding is so much more. Research shows that accounting firms with an established brand grow 2-3 time faster than those without. In this speaker session we will examine the benefits of developing your own branding and marketing program, specifically: How to define your brand What is Branding and Marketing – and what’s the difference? Why accountants struggle with branding and marketing Branding for a niche market such as SMSF Businesses How your brand should attract your ideal clients The 4 foundations of a successful brand So you’re a Tik Tok star – what now? The use of AI and how smart business owners are leaving a digital footprint

Susan O’Connor, Principal, Susan O’Connor Accounting

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Susan O’Connor / Branding and Marketing for your SMSF Practice

Susan O’Connor, Principal,
Susan O’Connor Accounting

Susan is an expert SMSF accountant and adviser with over 25 years experience. She started her own successful accounting practice and in only 9 years has achieved many major milestones. Her accounting practice was profitable in the first year and she now teaches others how they can start a thriving...

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