Alex So is the Founder of FastLane Group, a leading provider of accounting, auditing, tax advisory, and corporate services in Asia. With over 20 years of experience in finance and business management, Alex has become a trusted advisor to multinational corporations, startups, and SMEs seeking to expand and succeed in the region. Recognised for his innovative approach, Alex has championed the use of technology to transform financial and business operations. Under his leadership, FastLane has pioneered digital transformation by integrating automation, cloud-based solutions, and data analytics to help clients optimise financial processes and drive sustainable growth. Building on this success, Alex established FastLaneRecruit, the Group’s recruitment and Employer of Record (EOR) arm. FastLaneRecruit connects businesses such as Hong Kong, Singapore, Australia, and beyond with Malaysia’s highly skilled talent pool. The business focuses on helping clients build cost-effective offshore teams across accounting, IT, HR, and business support functions — solving talent shortages while ensuring compliance and operational excellence. As a Fellow of CPA Australia (FCPA), Xero Asia Award winner (2024 & 2025). Alex regularly shares insights on innovation, technology, and growth strategies. His practical examples and forward-looking perspective inspire audiences to embrace change, harness digital tools, and unlock their businesses full potential in a rapidly evolving business landscape — while scaling up with the right offshore team and people in place across different locations.