Markus Golder | Vice President Marketing
STC | Saudi Arabia

Markus Golder, Vice President Marketing, STC

Markus Golder is VP Marketing in the Consumer Business Unit (CBU) of Saudi Telecom Company, in charge of Consumer Insights, Product and Segment Management, Product Development, Marketing Communications, Loyalty, Retention, Customer Value Management and Terminals. In this role, he spearheaded the complete revamp of STC's fixed and mobile portfolio and the introduction of micro-segmentation and Customer Value Management with the capability of operating more than 100 BTL campaigns simultaneously.
Previously, Markus served as Chief Executive Officer of Jawwy from STC. Jawwy was launched by STC to target young, digitally savvy customers in the Kingdom of Saudi Arabia with a fresh mobile service experience, which is digital-first, works off an app, and which allows customers to personalise, monitor and manage their plan in real time.
Markus has 20 years of executive-level international experience with both incumbents and challenger operators in the telecommunications industry. He has a broad background in strategic planning encompassing sales, marketing, business development, and operations management, with a track record of delivering business growth and turnarounds through a relentless focus on keeping a highly differentiated proposition combined with rapid execution and operational excellence.
Prior to joining STC Group in 2014, Markus served as Chief Commercial Officer at GO, Malta’s first quadruple play operator offering a wide range of fixed telephony and broadband services as well as TV and mobile services. He started his career as a Consultant with AWK Engineering in Switzerland, and was the Marketing Director and a member of the Executive Management Team of BTC, the incumbent operator in Bulgaria. Earlier he held the position of a Marketing Director with sunrise in Switzerland, where he was the driving force behind the launch of the company’s convergent fixed and mobile services, its initiative to radically reduce time-to-market, the implementation of its customer value management framework and the acquisition of one of the largest System Integrators in the country. Markus also served as Business Segment Director and Chief Marketing Officer with Nawras, the challenger full-service provider in the Sultanate of Oman, now known as Ooredoo.                                          
Markus holds a Master’s degree in Electrical Engineering from the Swiss Federal Institute of Technology and an MBA from London Business School.

Appearances:



Telecoms World ME day 1 @ 15:20

PANEL Changing the face of the telco industry with a customer-centric strategy

  • Breaking down functional silos to increase customer information sharing
  • Expanding on customer interactions through dedicated websites, apps, smartphones, TVs and wearables
  • Leveraging AI for heightened customer experience
  • Creating a deep understanding of the customer with big data
  • Using ML to be present at all times, knowing exactly what is needed and when
  • Strengthening the customer relationship with AI-based chatbots
  • Utilising effective service design thinking to truly connect with the customer
last published: 15/Sep/19 09:15 GMT

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