Anthony Shiner has been appointed as Chief Commercial Officer effective June 2022. In this role, Anthony is responsible for formulation and implementation of commercial strategies across all the 14 OPCOs. He will assume functional responsibility for Marketing, Home Broad Band, Sales and Distribution, Brand and Advertising, Product and Digital (Commercial) and Customer Experience.
Anthony has over 25 years’ experience in Commercial, Digital and Transformation in the telecommunications industry across Australia, Singapore and the Middle East. He has been a part of Emirates Integrated Telecommunications Company where he progressively held the role of Chief Digital, Transformation & Innovation Officer from 2018 to 2020 and Chief Customer & Channel Officer from 2020 until June 2022.
Prior to joining Emirates Integrated Telecommunications Company, Anthony was Executive Director-Digital for Telstra. He also worked with Singtel in various roles including Chief Mobile Marketing and Chief Revenue Officer – Digital. Other roles include, General Manager-Consumer Channels, General Manager-Optus Country, Vice President- Broadband, NBN, TV & Content for Optus.
Anthony holds a Bachelor of Sports Science (Exercise Science), University of New South Wales Australia, Post-Graduate in Business Administration, MGSM, New South Wales Australia and a Master of Science in Management from Stanford University, Ca, USA.