Ayomal Gunasekera | Chief of Group Customer Experience
Dialog Axiata PLC

Ayomal Gunasekera is Chief of Group Customer Experience at Dialog Axiata PLC, where he leads enterprise-wide CX strategy, loyalty governance, and service culture transformation across Sri Lanka’s leading digital connectivity provider.

With over 26 years in telecommunications, Ayomal has held senior leadership roles spanning customer experience, loyalty, device business, device financing, retail operations, and digital care. He has led the transformation of Dialog’s Star Points into Sri Lanka’s largest rewards ecosystem serving 14 million customers, and launched Star Rewards, the country’s largest tier-based loyalty program. Under his leadership, Dialog integrated AI-driven credit scoring into digital device financing, embedded NPS governance frameworks across the organization, and secured international recognition for customer experience innovation, including a GSMA award.

Ayomal combines operational discipline with digital ambition — embedding AI, automation, and data-driven KPIs into experience design while building strong leadership teams and customer-obsessed cultures. His work consistently links loyalty, experience, and commercial performance — turning CX into a measurable growth engine.