The PAAC offers subscription fashion leasing services. It allows users to wear an unlimited wardrobe at a fraction of the cost and environmental impact. Users receive and wear sets of 4 items every 1, 2 or 4 weeks and can also keep and buy their favourite ones by exploiting credits included in the subscription fee and discounts on pre-loved garments. The service is distributed with a multi-brand B2C website ( However, as a main business, The PAAC realises white-label fashion leasing services for fashion brands with a B2B2C division (e.g.


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Ralph Burgess


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Carolina Lubinus