DIGITAL COMMERCE
Retailers and manufacturers, both B2C and B2B, are moving to digital commerce. These businesses attend Seamless Europe to learn how to increase online market share, with tailored e-commerce, m-commerce, marketplace and D2C strategies. We explore key trends and technologies that will further digitise commerce. We look at strategies to reduce payments friction, improve digital marketing productivity, and enhance customer engagement, experience and loyalty.
Attending retailers and manufacturers are looking for e-commerce, headless commerce, and m-commerce platforms, payments gateways and checkout solutions, digital marketing, sales and SEO technologies, and support with digital transformation, data & analytics, and customer experience.
B2B COMMERCE
Globally, B2B e-commerce is already 5x bigger than B2C e-commerce. Yet the majority of B2B business are still living offline, which makes the growth potential enormous. Manufacturers, wholesalers, distributors, and even mittelstand companies are rapidly embracing the opportunities of marketing and selling online, and they are attending Seamless Europe to learn how.
We focus on how B2B businesses can choose the correct tech stack, plan digital transformation, enable multiple business models on a single platform, develop headless commerce, reduce payments friction, exploit marketplaces and D2C selling, and improve management of suppliers and customers.
DIGITAL MARKETPLACES
Europe’s plethora of B2C and B2B marketplaces present many challenges and opportunities for retail and e-commerce. Seamless Europe invites marketplaces, wholesalers, D2C brands and retailers to come together and share visions, technologies, sales and marketing strategies that will define the customer journey and experience in 2024.
Attendees will review the latest technological innovations in conversational AI, voice commerce, augmented reality, digital payments, IoT, sustainability, and data & analytics. We explore the advantages of both horizontal and vertical marketplaces, social media shopping, compare monetisation models, platforms, and success stories from all over Europe, and across multiple retail categories.
CROSS-BORDER COMMERCE
Around 30% of e-commerce in Europe is cross-border. The explosion of omnichannel, digital commerce and marketplaces has created unprecedented demand for pan-European commerce. Whilst retail and e-commerce has become infinitely more accessible for shoppers on the national level, this convenience and choice has not always extended across borders, continent-wide.
Seamless Europe supports retailers, manufacturers and marketplaces looking to sell effortlessly across Europe. We look at cross-border payments, e-commerce and m-commerce platforms, use of marketplaces, branding strategies, stock management, warehousing and delivery.
UNIFIED COMMERCE
Grocery, fashion, hardware, homeware, consumer electronics, health & beauty, and manufacturers, come to Seamless Europe to learn, share and develop technologies that can be integrated in-store and online.
The connected shopper is changing the face of retail. Retailers have responded with omnichannel and unified commerce models that allow them to adapt, grow and thrive in this new world of connected commerce. They aim to create meaningful and rich in-store experiences through the use of retail technology, digital signage, creative and stylish shop fit out to support the customer journey and building a community of loyal and profitable brand champions.
HOME DELIVERY
Price and speed are the 2 key obstacles to overcome for retailers, manufacturers and e-commerce companies to improve delivery. Consumer demand for sustainability, convenience, flexibility, and choice continue to drive forward technological innovation. Unified commerce also requires fresh logistical solutions.
Seamless Europe brings together head of operations, heads of supply chain, delivery, and fulfilment, from grocery, fashion, consumer electronics, homeware, hardware, health & beauty, retailers, manufacturers, and marketplaces. Attendees are looking for the latest solutions in ERP, stock management, packaging, fulfilment, and last mile.