Martin Landry | Chief Commercial Officer
VIA Rail Canada

Martin Landry, Chief Commercial Officer, VIA Rail Canada

Mr. Landry joined VIA Rail in 2014. As Chief Commercial Officer, he oversees all employees and activities related to customer service in stations and on board trains in the VIA Rail Corridor (Ontario and Quebec). Mr. Landry also oversees all activities related to communications (internal and external), marketing and advertising, B2B sales, commercial planning, sponsorships, product design, brand management, new product development, loyalty programs, partnerships and business development, customer service and marketing research, as well as analytics for VIA Rail.
Mr. Landry is a seasoned business executive with 35 years of experience, of which 30 were with IBM.   In his 30 years with IBM, Mr. Landry led many business units in both North America and Europe.  He was responsible for the implementation of IBM's services business in Eastern Canada in the early 1990s. He led the Energy and Utilities Services Sector in Canada and was responsible for the Global Strategy of this sector.  As well, Mr. Landry led a global financial services team based in Paris and upon his return to North America became the Vice President responsible for IBM's Strategic Outsourcing Engagement teams in Canada.


Rail Festival Day 1 14th November @ 15:00

Putting the customer first to take a fresh approach to achieving commercial success at Via Rail Canada

  • Hear what strategies Via Rail has changed based on a fresh, customer led approach
  • Understanding the role of CRM and Marketing in tapping into new markets for growth
  • Managing to substantially grow revenues with limited capacity growth

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