Kristal Ireland | Head of eCommerce and Retail
Virgin Trains

Kristal Ireland, Head of eCommerce and Retail, Virgin Trains

Previously voted as one of the UK's Top 30 Women in Digital Under 30. A specialist in Social Media and Digital Brand Strategy, Kristal is an award winning, strategic and experienced digital marketing expert. A regular digital conference speaker and industry commentator Kristal has worked in digital for over a decade developing digital solutions for some of the UK’s biggest brands.


Rail Festival Day 2 15th November @ 12:30

Putting the customer at the heart of Virgin’s digital transformation

  • Envisioning what the ideal customer journey for our customers would look like
  • Ensuring that digital transformation allows impactful benefits for our customers and our revenue capabilities
  • Empowering our people with data to know our customers and improve their experiences

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