Ubirider has built Pick as an independent digital platform which combines traditional and modern ways of transportation to smartly connect and help both travellers and transport operators. The mobile app Pick by Ubirider (Android, iOS) allows users to plan door-to-door travel, pay and ride to all destinations, everywhere, using the best transport combination. Through the Pick Hub web interface, which collects anonymized information from travellers' smartphones, transport operators benefit from a new, independent and transparent channel to manage ridership and fare collection in real-time, without additional infrastructure.

Pick ensures the ultimate travel experience: it is a seamless multi-transportation, ubiquitous and mobile fare payment system which ensures the ultimate travel experience, aligning everywhere the interests and needs of mobility operators and travellers: occasional, commuters or international.