Mobile Agenda

 

 

Amsterdam, 13 - 14 November 2018

Schedule

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Nov 1213:00
Conference pass

Case Study: Getting to grips with MaaS

MAAS
  • What you need to know about the importance of ‘true’ MaaS?
  • Capitalise on the key benefits for rail in urban mobility
  • How can this be upscaled on a regional and national level?
Nov 1213:00
Conference pass

Managing revenue management and pricing with the introduction of new class systems

REVENUE
Fanny Mathey, Deputy Commercial Director, TGV Lyria
Nov 1213:30
Conference pass

Moving from traditional pricing to a revenue management model

REVENUE
  • Integrating a commercial mindset at DSB: why we are moving to RM
  • Overcoming the challenges from optimising revenue at DSB
  • Diving into initial findings and impact
Jørgen Villadsen, Head of Revenue Management, DSB
Nov 1213:30
Conference pass

Panel: How can transport operators foster collaboration?

MAAS
Topics discussed will include:
  • Incentivising operators to integrate in innovative ways
  • How revenue can be shared equitably
  • Which player should own the customer relationship?
Nov 1214:00
Conference pass

Sharing ourapproach to pricing across our network

REVENUE
  • Understand how we approaches pricing: our pricing drivers and attributes
  • Staying competitive on a nationwide network with pricing and promotions
  • Using technology to ensure we understand our competitors as well as possible
Nov 1214:30
Conference pass

Combine departure profiles and public price data to drive revenue initiatives

REVENUE
  • Using departure profiles to segment customer groups, our approach.
  • Combine the profiles with public price data to understand revenue growth potential
  • Product development based on the findings
Nov 1214:30
Conference pass

The digital architecture for interoperability

MAAS
  • How can seamless UX be maintained alongside ‘back office’ complexities?
  • Unpack the local conditions that affect standardisation
  • Understand how user perspective can be maintained?
Nov 1215:30
Conference pass

Creating an internal structure that puts RM in the middle of the conversation

REVENUE
  • Sharing Eurostar’s approach to internal organisation and how RM fits in
  • Improving communication and working relationships with key departments including IT, marketing & sales
  • Developing an internal structure that allows RM input in critical commercial decisions
Celine Van Gucht, Head of Revenue Management, Eurostar
Nov 1216:00
Conference pass

How do business models differ between rural & urban MaaS?

MAAS
  • Identify the differing needs of passengers for different rail operators
  • Bringing together local authorities and communities for the MaaS business model
  • How can integration of rural and urban mobility be made possible?
Nov 1216:00
Conference pass

Rethinking the relationship between operations and revenue management at Via Rail Canada

REVENUE
  • Sharing the reason behind our change in approach to scheduling: taking a lesson from aviation
  • Learning the lessons from change implementation and how we navigated this change
  • Working successfully across the two arms of rail to create a well scheduled product in Canada
Michael Acosta, Director - Commercial Planning, VIA Rail
Nov 1216:30
Conference pass

Interoperability and urban mobility – how are bike share operators leading the way?

MAAS
  • Getting to grips with interoperability facilitated by open platforms
  • Understanding how collaboration affects the business models behind MaaS
  • Discussing the potential for integration of bike and rail in the bigger mobility picture
Nov 1216:30
Conference pass

PANEL DISCUSSION: How can revenue management departments successfully optimise their internal relationships?

REVENUE

Key themes include:

  • Making sure revenue management is part of the key commercial decisions
  • What are the different models for approaching re-organisation and what do our panel think are most beneficial?
  • Making sure your senior management understand the benefits of empowering revenue management
Moderator: Michael Acosta, Director - Commercial Planning, VIA Rail
Celine Van Gucht, Head of Revenue Management, Eurostar

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Nov 1309:00
Conference pass

Chairman's Introduction

Keynotes
Nicholas Owen, Journalist, Presenter & Rail Enthusiast, BBC
Nov 1309:06
Conference pass

Looking forward to the mobility of the future and the role of railways in our society of 2040

Keynotes
This year, Roger Van Boxtel, CEO at NS will be joining us to share his organization’s vision for the next 30 years. From digital innovation to the rise of new modes of transport and mobility behaviors, understand how NS is positioning itself for the future.
Nov 1309:30
Conference pass

Preparing Northern American rail for the next era of mobility

Keynotes
Join Yves Desjardins-Siciliano, CEO, Via Rail Canada to understand the big plans for the growth of passenger rail in Canada. From infrastructure growth, to new business models to fulfill the full end to end journey, Yves will be sharing
his vision with the audience.
Nov 1310:00
Conference pass

Innovating rail in Sweden with MTR Express

Keynotes
Hear from Mats Johannesson, CEO, MTR Express to understand how company is growing its commercial success within the industry and the impacts of competitive rail on the transport landscape overall. Understand how innovative digital innovation is helping MTR Express reach a new market of rail travellers and how they are preparing for more disruption in the transport market overall
Interviewee: Mats Johannesson, CEO, MTR Express
Nov 1311:30
Conference pass

Round Table Discussions

Keynotes
With rising passenger expectations and rapidly-changing technology, how can we as an industry evolve to meet these challenges? Our roundtables are hosted by senior level topic specialists. Participants are asked to introduce themselves to the table, and then as a group, they brainstorm and produce their suggestions on what technology would work best for them. After 35 minutes, there is one rotation, so participants can join two tables during the session.
Challenges of creating the best product structure to attract and retain customers
Including peer to peer carsharing as an effective solution for the last mile challenge: sharing the Czech Story
Sharing how SBB works to ensure all digital platforms are well designed for customer usability
Nov 1312:35
Conference pass

Nugo, a revolution in the Italian mobility

STRATEGY
  • Explaining the concept of Nugo?
  • Why is Nugo a game-changer of the Italian mobility?
  • Sharing our vision for the mobility of the future and the role of Nugo
Nov 1312:35
Conference pass

Using technology to bring data to life and help minimise overbooking

REVENUE
  • Peak spotting visualisation: what is it and how is it helping our revenue management team?
  • Bringing data from commercial and operational sources to a user interface: what data are we receiving and what are the tangible results?
  • Working to manage our capacity: how are we relating this to our customers?
Nov 1312:35
Conference pass

Putting digital technology at the top of our list for customer experience innovation at Schiphol

CUSTOMER EXPERIENCE
  • Developing a coherent customer experience at Schiphol: successfully implementing change
  • Understanding the impact that technology can have on our customer’s and investing where it matters
  • Sharing some insights from our program and the early impact we are seeing
Nov 1312:35
Conference pass

The creation of seamless, cross-border journeys: from idea to reality

TICKETING
  • Going beyond the integration of mobile & smart card
  • Learn how Tallinn & Helsinki are collaborating in implementing cross-border ticketing
  • How can this technology be developed globally?
Nov 1312:35
Conference pass

Bringing transport operations up to date digitally

DIGITAL
  • Meet customer expectations for digital retail
  • Identify the benefits of Greyhound’s push for customer engagement through technology
  • How have we achieved a more online customer base than ever before?
Nov 1312:50
Conference pass

The fearless pursuit of advantage

STRATEGY
  • Delivering IoT in harsh environments
  • Maximising vehicle availability and utilisation
  • Making the perfect decisions at the perfect moment
Matt Griffiths, Business Development Director, McLaren Applied Technologies
Nov 1312:50
Conference pass

Sqills Tech Update in Once Sleepy Rail Sector

REVENUE
  • sales and distribution technology in a changing industry landscape: Of theshelf or do it yourself?
  • Is your sales and distribution system ready for liberalization andcompetition?
  • How does collaboration between railway users and tech vendor offer powerfulsolutions?
  • How does a product tender procedure work?
Nov 1312:50
Conference pass

“Is Digital killing Loyalty?” the future of loyalty in rail

CUSTOMER EXPERIENCE
  • Understanding that consumers are loyal to experiences; not to companies
  • Hear how rail operators can adapt to customer expectations in a fast paced - economic and technological environment
  • What can rail operators do to stay relevant to their customers and to grow loyalty?
Nicole Goebel, Managing Director - Travel and Transportation. Austria, Switzerland, Germany and Russia, Accenture
Nov 1313:05
Conference pass

Innovating with new technology to optimise the revenue management at SJ

REVENUE
  • Understand how SJ evaluates and invests in new technologies which will have a direct impact on revenues
  • Taking use cases from other industries and applying these to rail
  • Understanding our roadmap to the future – how we see revenue management in 5 years time
Maria Hofberg, Director of Revenue Management, Pricing & Product, SJ AB
Nov 1313:05
Conference pass

The role of digital in the customer experience

CUSTOMER EXPERIENCE

Using the data we have for our customers to provide a personalised service
Sharing our successful experience implementing chatbots across our digital platforms
How do we ensure we are implementing technology in the right places to really help our customers?

Nov 1313:05
Conference pass

Implementing a unique virtual ticketing pass in the Czech Republic

TICKETING
  • Making it easier for our customers to benefit from passes and discounts with our new virtual card
  • Sharing our path through development and implementation: the key lessons to share
  • Discussing the impact on our customers and the future development we are now focusing on
Zuzana Cechova, Director of Pricing and Marketing, Ceske Drahy
Nov 1313:05
Conference pass

Blockchain in transport

DIGITAL
  • Getting to grips with the implementation and use-cases of blockchain in transport
  • Evaluating the most significant opportunities and challenges distributed ledgers bring across industries
  • Identifying key areas of innovation and how rail fits into the bigger picture
Nov 1313:10
Conference pass

Sharing the ALLRAIL vision for the future of rail

STRATEGY
  • The role of New Entrants to the railway market: our members and our goal
  • Developing a flourishing rail market in Europe: competition has proven to grow railway use
  • Understanding how barriers to fair competition can be broken and Westbahn’s approach to growth
Erich Forster, Chief Executive Officer, Westbahn Management GmbH
Nov 1314:45
Conference pass

Growing the success of your revenue management projects

REVENUE
  • Implementing RM to suit your network: understanding the pros and cons of different technologies
  • Using the data at your fingertips to truly understand your customers and how you can benefit them
  • Targeting your customers in a smarter way without diluting your offer: sharing our approach
Nov 1314:45
Conference pass

Driving commercial growth in rail with ancillary services and partnerships

CUSTOMER EXPERIENCE
  • Sharing Eurostar’s approach to new digital business and commercial success
  • Facilitating the full trip and fighting back against commoditisation
  • Using data and a curated proposition to individualise the relationship with customers
Nov 1314:45
Conference pass

Prioritising on-board customer experience as a key component of successful competition

CUSTOMER EXPERIENCE
  • Our vision for the future of BLS services: customer centricity and its role in the future of rail
  • Understand BLS’ current service and the reasons behind our refreshed approach
  • Diving into some key areas of change: from on-board services and the role of our conductors
Nov 1314:45
Conference pass

What are the implications of new technologies for the passenger?

TICKETING
  • How are Rail Delivery Group revolutionising customer journeys?
  • Along with biometrics, discover which future ticketing technologies RDG are harnessing
  • Discuss how rail can enhance customer proposition, while building value digitally?
Nov 1314:45
Conference pass

The role of personalisation and data mining in social commerce

DIGITAL
  • Understand how transport operators can overcome the limitations of traditional online sales channels
  • Breaking down the challenges and data mining opportunities of social commerce
  • Discuss Oui SNCF’s predictions for the future of personalised travel, from booking to on board
Nov 1315:00
Conference pass

How national railway operators can lead the orchestration of door-to-door & multi-modal mobility in the future

DIGITAL
  • How rail operators can use permanent location analytics to predict their passenger’s multi-modal travel behavior and to automate journey planning
  • Delivering personalised travel assistance, seamless ticketing and contextual moments marketing, whilst respecting the passenger’s privacy
  • Sharing our experience: Increasing customer satisfaction, improving brand reputation, reducing infrastructure investment and growing ancillary revenue
Kilian Ulm, Head of Business, Axon Vibe
Nov 1315:20
Conference pass

Developing a new approach to retail and stations in the UK

STRATEGY
  • Sharing our approach to growing revenue streams
  • Understanding what our customers are looking for a station and providing top level services
  • Developing the station as a hub in its own right: the evolving role of a station in modern cities
Nov 1315:20
Conference pass

Revenue Management in Iarnród Éireann Irish Rail – One Year On

REVENUE
  • From implementing technology with incomplete legacy data to enhancing our understanding of our customers’ needs
  • Conditioning our customers for the long-term behaviours we want to encourage
  • How we are facing the challenge of driving digital sales without discounts
Brian Quinn, Head of Revenue Management, Irish Rail
Nov 1315:20
Conference pass

The role of on board to improve customer experience

CUSTOMER EXPERIENCE
  • Solving problems for our customers: developing a fail fast approach at OBB
  • Making sure that on board experiences are prioritised: sharing our experiences
  • Diving in: sharing our projects and learnings from previous experiences
Nov 1315:20
Conference pass

Panel: What is the future of ticketing technologies?

TICKETING
Topics discussed will include:
  • Which new ticketing technologies are being put into practise in rail and other transport sectors?
  • How rail can keep it simple and satisfy new digital customer expectations?
  • What futuristic NFC, beacons, biometrics and implanted technologies bring to the table commercially
Nov 1315:20
Conference pass

Panel: The future of disruptive tech in transport

DIGITAL

Topics discussed will include:

  • Which new technologies will most impact the rail and wider transport industry
  • How can operators implement disruptive tech to facilitate frictionless passenger experiences?
  • Why is data at the forefront of the business strategy for operators globally?
Nov 1315:50
Conference pass

Developing rail in the middle east: From infrastructure to customer centricity

STRATEGY
  • Understand the transport landscape in the Middle East
  • National focus on the rail industry and the initial response from our customers
  • Rail in the Middle East what are the biggest challenges we face and what is our game plan?
Nov 1315:50
Conference pass

Launching a low-cost, millennial focused rail operation in Sweden

STRATEGY
  • Sharing the concept of Saga-rail: changing the image of rail
  • Understanding our target market and marketing effectively to them
  • Overcoming the challenges of fair distribution in Sweden and Europe: Sagarail’s position
Nov 1315:50
Conference pass

Implementing agile to sales and marketing: The NS International experience

REVENUE
  • Building agile teams: why?
  • The pirate funnel as a base for a combination of scrum and lean startup
  • What are the learnings so far?
Harald Havenith, Sales Director, N.S. International
Nov 1315:50
Conference pass

The next phase in our Customer First program: Managing disruption on our trains

CUSTOMER EXPERIENCE
  • The role of technology when dealing with delays and communicating with our customers
  • Making sure our real-time information is managed effectively so we can share information with our customers
  • Optimising processes post disruption: how can we ensure that it is easy for our customers to manage compensation
Gerry Culligan, Commercial Director, Irish Rail
Nov 1315:50
Conference pass

What does the future of payments look like for Singapore?

TICKETING
  • How can rail integrate different payment methods?
  • What you need to know about applying account-based payment structures to rail
  • Consider the scale to which payments should be standardised
Nov 1315:50
Conference pass

Creating user-focused transport options

DIGITAL
  • Discuss the implications of smart phone and other disruptive technologies for public transportation
  • Uncover how LA Metro Transport Authority are innovating to make mass transit more customer focussed
  • Analysing customer behaviour to overcome legacy issues and innovate in transport
Nov 1316:10
Conference pass

Investing in rail in Asia

STRATEGY
  • Why are we focusing on rail as the transport mode of the future?
  • Understanding our market and the roadmap to middle eastern rail
  • Infusing technology from day one: our plans for a digitally enabled railway
Nov 1316:15
Conference pass

Sharing our digital strategy for sales and customer experience

REVENUE
  • Catching up with digital: making sure our digital platforms are ready for open competition
  • Fixing the basics: Updating digital platforms to match customer expectations and drive revenue growth
  • Roadmap for the future: Sharing how will we triple the number of digital sales in 2 years
Nov 1316:15
Conference pass

Managing real time disruption in Copenhagen

CUSTOMER EXPERIENCE
  • Sharing our omni-channel approach to managing disruption from social media to our website
  • Managing disruption in-station and on-platforms: using digital screens for real-time information
  • Understand how we merge customer experience with revenue generation
Klaus Aakilde, Finance Director, Metro Service
Nov 1316:15
Conference pass

Integrating future payment solutions

TICKETING
  • Learn how Go Ahead Group are working towards a cashless ticketing ecosystem
  • Identify which technologies rail should be paying attention to
  • Uncover how the implementation of these solutions can be scaled up to a regional and national level
Nov 1316:15
Conference pass

How can rail operators successfully renew and rejuvenating their digital systems?

DIGITAL
  • Identify the driving factors behind VR Group’s digital overhaul
  • Get to grips with transitioning to solely cloud-based solutions
  • Understand the features and benefits of agile digital architecture
Nov 1316:25
Conference pass

One year on from the launch of our new offer

STRATEGY
  • Changing TGV Lyria’s approach to compete effectively with air
  • Redesigning our customer offer to target core customer groups
  • Understanding our vision for the future
Andreas Bergmann, Chief Executive Officer, TGV Lyria
Nov 1317:00
Conference pass

The International Rail Revolution - API technology driving today's change

Keynotes
Antoine De Kerviler, Global Head of Rail and Ground Travel, Amadeus Rail and Ground Travel
Nov 1317:30
Conference pass

Dragons Den Pitches

Keynotes
We have partnered with some of the best developers from start-ups and Universities around the world to solve the everyday problems that the rail industry faces.

Some of the very best organisations that have emerged from our research will give a 3-minute pitch on stage to you the audience and to our carefully selected judging panel of some of the rail industry’s most informed executives

Udi Sharir, Co-Founder & CEO, Save a Train
User-added imageUser-added imageUser-added image



Nov 1318:00
Conference pass

Evening Drinks Reception

Keynotes
Join us for a fun packed drinks reception - an opportunity to network in a more relaxing setting in the centre of Amsterdam

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Nov 1409:00
Conference pass

Shaping the future of rail with digital innovation in North America

Keynotes
  • Delivering real digital transformation at Amtrak: our story so far
  • Diving into some case studies: Understand the impact of digital on our customers & employees
  • Understanding how rail operators can grasp the digital opportunities at their fingertips
Nov 1409:20
Conference pass

Discussing Uber's role in the future of rail

Keynotes
As Flixbus has established a dominating presence in Europe and is now expanding to the US as well as venturing into the European rail industry with Flixtrain in Germany, Jochen will join us to Flixbus’ story and vision for the future.
Nov 1409:40
Conference pass

Flixbus: our vision for the future of mobility in Europe

Keynotes
As Flixbus has established a dominating presence in Europe and is now expanding to the US as well as venturing into the European rail industry with Flixtrain in Germany, Jochen will join us to Flixbus’ story and vision for the future.
Nov 1410:00
Conference pass

Move with purpose, new futures in rail & transit

Keynotes
  • Understanding how successive waves of digital disruption are reinventing rail and transit
  • Why rail operators running “business as usual” are exposing themselves to threats from digital competitors
  • Boost profits, Unlock value, Innovate fast, Exploit new opportunities and Drive growth by accelerating your digital journey
  • Rotate to the New NOW!
Anu Muurinen, Director, Retail and Travel, Accenture
Nov 1411:30
Conference pass

Round Table Discussion

Keynotes
With rising passenger expectations and rapidly-changing technology, how can we as an industry evolve to meet these challenges? Our roundtables are hosted by senior level topic specialists. Participants are asked to introduce themselves to the table, and then as a group, they brainstorm and produce their suggestions on what technology would work best for them. After 35 minutes, there is one rotation, so participants can join two tables during the session.
Nov 1412:35
Conference pass

Optimising distribution in your rail organisation

DISTRIBUTION
  • Sharing Eurostar’s story and ahieving success with the business segment via IATA standards
  • Ensuring our distribution strategy drives customers to our website and that our platforms are optimised for modern distribution technology
  • Launching a new route: the distribution challenges and how we ensured we can reach our core market successfully from day one
Nigel Richardson, Head of Distribution, Eurostar
Nov 1412:35
Conference pass

The new age of rail: the role of Loyalty at MTR Express

MARKETING
  • Creating a loyal relationship with our customers: what is our approach?
  • Sharing our loyalty program: how we engage our customers and encourage them to redeem our products
  • Understanding the impact of loyalty on our business: from retention to new business opportunities
Peder Osterkamp, Chief Commercial Officer, MTR Express
Nov 1412:35
Conference pass

How can rail operators create platforms to enable innovation?

TICKETING
  • Uncover the benefits and challenges of having one centralised data system on a national scale
  • Discuss how data can be shared between operators
  • Understand how Norway is rewriting their system to the cloud
Nov 1412:35
Conference pass

Rebuilding your data ecosystem

DIGITAL
  • Learn how NS are building upon their legacy data environments
  • Identify how data can be mined from rail passengers and utilised to improve customer satisfaction and operational logistics
  • Uncover the implementation and benefits of efficient data governance and data management
Nov 1413:05
Conference pass

Working to fair distribution standards in European rail

DISTRIBUTION
  • Standards and regulation is in place: what does this mean for your railway and what impact does it have?
  • The impact of competition on fair distribution: understanding how rail and emulate the success of fair distribution in aviation
  • Open data: making time tabling and pricing information available to help your customers and enable innovation
Stefan Jugelt, Project Officer, European Union Agency for Railways
Nov 1413:05
Conference pass

Discussing our Loyalty initiative

MARKETING
  • Why is loyalty an important strategy at NTV Italo?
  • Loyalty in a competitive environment, working hard to keep our customers
  • Using technology to truly optimise the relationship with our customers and find opportunities to delight them
Nov 1413:05
Conference pass

Creating a travel experience for the whole journey

CUSTOMER EXPERIENCE
  • How are Eurail focusing on the customer’s whole trip to enhance the full experience
  • Using digital technology to create a new relationship with our partners
  • Creating new value with partnerships and focusing on the destination
Nadine Koszler, Public Relation and Communications Manager, Eurail Group GIE
Nov 1413:05
Conference pass

The IT architecture behind integration of urban, rural and intermodal ticketing services

TICKETING
  • How to make your data work for you when evaluating how to combine urban and suburban services
  • Discover how the Mumbai railway ministry’s integrated ticketing system is utilising data
  • Top tips for pairing legacy and new software systems
Nov 1413:05
Conference pass

Going beyond the connected traveler using: digital touchpoints, data & AI

DIGITAL
  • Learn how ÖBB are developing solutions for all digital touch-points before, during and after a journey
  • Comprehend how the digital network of traveller, assets, operations and employees improve customer journeys
  • How are current ‘open’ ticketing systems paving the way for new technologies such as blockchain
Nov 1414:30
Conference pass

How has the aviation industry achieved successful distribution standards?

DISTRIBUTION
  • The aviation industry has successfully increased competition within a highly regulated distribution environment: how?
  • The role of technology and its impact on distribution: preparing for the future impacts on distribution
  • Our advice for operators to optimise distribution standards
Nov 1414:30
Conference pass

Capturing the golden opportunity with social media & the future of marketing

MARKETING
  • Capturing your rail market: Surprise – not only millennials are on social media
  • Taking advantage of the opportunities from inspiration to influencing
  • Looking to the full potential of social media: customer care, commercial sales and how you can prepare for the future
Nov 1414:30
Conference pass

Why does rail need unified booking channels?

TICKETING
  • Discussing the evolution of customer behaviour during the ticket booking process
  • Learn how Trenitalia and C2C are managing all booking channels on one, unified platform
  • Understand the benefits of multi-device sales software
Nov 1414:30
Conference pass

DB goes Digital: The digital transformation strategy of Deutsche Bahn Group

DIGITAL
  • Exploring the fundamental digital trends driving and changing Deutsche Bahn's core markets
  • Outlining the digital strategy to play and drive change along those markets
  • Unpacking our transformation approach for the organization and fostering an eco-system of innovation
Nov 1415:00
Conference pass

Implementing a new distribution platform

DISTRIBUTION
  • Discussing the challenges of implementing a new internal distribution platform: the biggest challenges we overcome
  • Understanding the capabilities of our new distribution platforms
  • Looking towards the future of distribution and the flexibility of the platform we chose
Nov 1415:15
Conference pass

What does paperless look like for ticketing?

TICKETING
  • Visualise how digital can help design new services
  • Hear what steps are SNCF taking towards a completely ‘paperless’ system
  • How are they working alongside other operators and regional transport authority towards standardisation?
Nov 1415:15
Conference pass

Unifying digital platforms for customer convenience

DIGITAL
  • Identify the key characteristics of passenger’s digital expectations
  • Unpack how Russian Railways are digitalising their network
  • Analyse the commercial impact of a unified technological platform on user experience
Nov 1415:30
Conference pass

Fair distribution in a competitive rail market; for the new entrant

DISTRIBUTION
  • How does distribution impact a new entrant to the rail market?
  • Discussing the best approaches to ensuring that new entrants stand a chance of accessing their target market
  • Preparing for the future of rail: ensuring that competition drives growth in the overall industry rather than in-fighting
Nov 1415:30
Conference pass

Using AR to create anticipation for new products

MARKETING
  • Sharing the Caledonian story: understand how new technologies can optimise engagement with a product
  • Our VR case study: what was the goal and how did we make sure our target market was benefiting?
  • Experimenting with technologies in marketing: evaluating the impact on our sales
Nov 1415:30
Conference pass

The migration to a common digital ticketing system

TICKETING
  • Identifying the passenger demand for a common ticketing system across Thailand
  • Comprehending the features of a centralised data house
  • What back office technology is being put into place to equip Thailand to progress beyond mobile ticketing?
Nov 1415:30
Conference pass

Leveraging technology to optimise customer feedback strategies

DIGITAL
  • Understand the commercial benefits of efficient and accountable customer feedback processes
  • Discover the innovative software National Express are implementing to improve customer satisfaction and foster loyalty
  • Assessing the challenges of rolling this out on a global scale
last published: 23/May/18 08:55 GMT

 

 

 

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