Joe Pfeifer | Ecommerce Director
Sommsation

Joe Pfeifer is a seasoned E-commerce and operations leader with a passion for driving growth for digital marketplaces and providing launch solutions for early stage startups. Growing up in Napa Valley, he developed a deep appreciation for wine and hospitality, and discovered a passion for launching and scaling DTC organizations focused on wine, beer and spirits. Joe drove key market expansion solutions for a startup called Hopsy, launched a new vertical for HelloFresh called GoodChop, and developed go to market ecommerce solutions for Tin Building by Jean Georges. He is now the Ecommerce Director for Sommsation, a wine marketplace revolutionizing how users buy wine online. With a passion for taking organizations from zero to one, streamlining operations, and leveraging data-driven strategies, Joe has played a pivotal role in transforming brands across the DTC space. Now based in New York City, he balances his professional pursuits with life at home alongside his wife and newborn son.