Holly Taylor | Director of Product
NMFTA

Holly Taylor is the Director of Product at the National Motor Freight Traffic Association, Inc. (NMFTA)™. In her current role as Director of Product, Holly leverages her diverse background to lead cross-functional teams, shape strategic product visions, as well as anticipate and deliver solutions that exceed market expectations. Her unique blend of technical expertise and leadership skills has driven product success and customer satisfaction, positioning her as a pivotal force in shaping the future of NMFTA’s products. With over 24 years of extensive experience in the software industry, Holly is a seasoned professional known for driving innovation and excellence across the product lifecycle. She began her career as a Technical Writer, where she honed a meticulous attention to detail and a deep understanding of user needs. Progressing to roles such as Documentation Manager and eventually Senior Product Manager, she built a reputation for transforming complex technical concepts into clear and intuitive applications.