THE AGENDA

The great array of marketing channels and emerging technologies available today means there are more opportunities than ever before to communicate your brand message and create customer engagement opportunities. It is important to understand the needs and expectations of your stakeholders, to have confidence in your marketing and engagement choices and avoid trial and error. Do current approaches work well enough to serve the needs of the industry and the patient, and how do you measure these successes when under ever increasing scrutiny? It is time to analyse what we are doing currently, and how to develop truly integrated multichannel marketing strategies that create engaging and valuable patient experiences.

The 8th annual DigiPharm Europe provides the perfect platform to do this. This year’s event is refocussing on the vast opportunities that digital and mobile technologies offer in patient engagement and multichannel marketing. It is about presenting the right message as part of a well-considered, multichannel marketing effort, and creating a valuable experience for the customer. DigiPharm provides all you need across a busy 2-day event to learn, be inspired and network with industry disruptors and pioneers.

Join us to learn how to future proof your multichannel marketing strategy and utilise digital technologies to their full potential.