The Big Data Era: Collection, Analysis and Response Strategies for Multichannel Marketing Excellence
09:00
Session reserved for IMS
09:30
The state of multichannel and the building blocks that enable to win
10:00
How Digital are payers today?
10:30
Digital marketing excellence: How to achieve true integration and complementing the wider multichannel marketing strategy
- What are the latest digital trends and opportunities?
- How can the pharma industry incorporate and maximise the potential of these opportunities?
- How to effectively reach your customer base through digital and promote digital offerings
- Making sure digital channels are a complementary part of a wider multichannel marketing campaign
- Develop a sustainable framework to manage and optimise your digital assets
- How to deliver effective search marketing - the importance of customer relevance, great content and social signals
11:00
Morning refreshments
Mobile Patient Engagement Strategy
11:30
Mobile engagement strategy: using mobile marketing and engagement in the marketing mix in pharma
The Big Data Era: Collection, Analysis and Response Strategies for Multichannel Marketing Excellence
11:30
Designing the sales force of the future
Mobile Patient Engagement Strategy
11:50
Navigating the mobile experience: empowering innovation by designing a user-centric experience
Stakeholder Engagement
11:50
Patient engagement strategies
Digital marketing: from a traditional department to a multichannel approach (focus on customers)
Stakeholder Engagement
12:10
Designing innovative strategies to engage HCPs and patients
Mobile Patient Engagement Strategy
12:30
Sponsor session
The Big Data Era: Collection, Analysis and Response Strategies for Multichannel Marketing Excellence
12:30
Sponsor session
"Glocal approach to multichannel marketing and the role of social media
14:30
Review of the latest developments in technologies and the potential they offer pharma in gain of attention, add patient value and marketing
15:30
The latest on European regulatory guidance in the pharmaceutical industry
16:00
Lead multichannel strategy leverage the CRM capabilities
16:30
Healthcare marketing: lessons to be learned from a parallel business
Mr Ollie Mitchell, Marketing Director, Abbott Laboratories
last published: 28/Sep/16 11:05 GMT
