Kate Thota is Vice President, Customer Experience, Insights and Operations, for Sobi North America. In this role, she is responsible for AI/ML innovation, digital strategy, marketing operations, commercial effectiveness, and customer experience tools. Prior to joining Sobi, Kate was an Executive with Vynamic, a healthcare management consulting firm focused on brand strategy, launch excellence, commercial operations and integration. Her clients included Shire, Takeda, bluebird bio and Biogen. Her career also included leading high tech functions at EMC and Yahoo, Inc. and partnering with a broad range of healthcare clients in management consulting positions at Accenture and Capgemini. Kate earned a Bachelor of Arts degree in Urban Planning from University of California San Diego. She also is credentialed in Customer Experience Innovation from Northwestern University, Organizational Design for Digital Transformation from Massachusetts Institute of Technology’s Sloan School of Management and Building Financial Acumen from Duke Corporate Education.