Dr. Bruno has spent nearly two decades defining and examining value in healthcare from the payer, provider, patient and regulator perspectives. As VP and Head, Real World Evidence (RWE) at Bayer—she leads the RWE strategy across the Oncology Strategic Business Unit for products on market and in development. Previously, as the Head, Value Evidence & Outcomes, Oncology at GSK, Amanda led the evidence generation strategy for several immune-oncology, epigenetic and cell & gene therapies. Prior to GSK, Amanda led the US Specialty health economics and outcomes research (HEOR) team at Bristol-Myers Squibb and worked in the field as the portfolio medical lead for US national and regional health plans.
Before joining industry, Dr. Bruno was a Senior Director in Scientific Consulting at a consultancy owned by Amerisource Bergen Corporation, where she specialized in scientific and commercial activities to demonstrate product value and drive market access for several large, mid-size and small pharmaceutical and biotech companies. Before Xcenda, Dr. Bruno was responsible for leading a health services research team that supported industry and managed care for a consultancy in Los Angeles.
Dr. Bruno began her career as a Research Fellow for the Centers for Disease Control and Prevention, where she worked with the Prevention Effectiveness Branch developing economic evidence-based recommendations for effective community-based programs supported by the US Preventive Services Task Force. Dr. Bruno’s experience ranges across several disease areas and she has authored a variety of scientific publications appearing in Health Services Research, Medical Care, Radiology, AIDS Care, Journal of Oncology Practice, American Health & Drug Benefits, and the Journal of Urology, among others. Dr. Bruno received her PhD in Health Services with a cognate in Pharmacoeconomics from UCLA where she was a recipient of the UCLA/RAND Health Services Research Training Grant supported by the Agency for Health Care Research Quality. Her MPH in Health Policy and Management was completed at Emory University and her Bachelor of Science at Tulane University.