Ms Josefina Ignacio | Director - Guest Experience And Innovation
Cebu Pacific Air | Philippines

Josefina (Apple) Ignacio is Director, Guest Experience and Innovation of Cebu Pacific Air. She joined the airline in 1999, where she held various positions in the Commercial Division. She started her airline journey with the Advertising Group then moved to Product and Route Development. In 2005, she was part of the Revenue Management team that kicked off Cebu Pacific as a high quality, low cost carrier. Her experience in being in the forefront of marketing and at the back-side doing flight inventory led her to her present role – meeting the needs of guests at all contact points, ensuring that the guests experience the Cebu Pacific “fun” way of doing things while the team also have fun performing their tasks. This requires development of innovative products and services that are aligned with the airline blueprint, and carrying them out in an efficient manner.

Appearances coming up:

Day 1, 28 October 2014, Premium Conference

@ 13.30

Executive Discussions

Roundtable 1: Enhancing customer experience

How to develop a unique and consistent customer experience?
Assessing the risks and benefits of one-for-all vs. segmentized customer experience
Sharing case study on Cebu Pacific Air’s strategies in building a loyal passenger base

CONFIRMED: Josefina Ignacio , Director - Guest Experience & Innovation, Cebu Pacific Air

Roundtable 2: Route development

Asssessing the impact of the Gulf and Turkish carriers, as well as improvements in technology on airlines route development practices
What are the strategies for route development in considerartion of the over-capacity in LCC sector
Infrastructure challenges and potential solutions

CONFIRMED: Michael Burke , Assistant Director – Commercial, Hong Kong Airlines

Roundtable 3: Expansion and capacity planning

Identifying new markets and flying to the right destinations? How to deal with a particular route that does not grow or grow very slowly?
Determining the optimal fleeting of the schedule to maximise profitability: Which commercial tool for network planning is better?
Open sky opportunities: Assessing the opportunities and threats of unlimited multiple destinations.

CONFIRMED: Rafael Taizhanov , Director, Commercial Planning, Air Astana

Roundtable 4: The millennial generation