Most innovative card of the year

 

Open to: All retail banks, government ministries, exchange houses, telecom operators and retailers operating in the Middle East, Central and South Asia and North Africa. 

The Middle East will be defined by the following countries for the purpose of the award - GCC countries (to include Bahrain, Kuwait, Oman, Saudi Arabia, and the United Arab Emirates), Jordan, Lebanon, Iraq, Iran, Palestine Territories and Turkey. 

Central and South Asia will be defined by the following countries for the purpose of the award - Afghanistan, Bangladesh, India, Kyrgyzstan, Kazakhstan, Pakistan, Sri Lanka, Tajikistan, Turkmenistan, and Uzbekistan.

North Africa will be defined by the following countries for the purpose of the award - Algeria, Egypt, Libya, Mali, Morocco, Sudan, Tunisia, Libya and Mauritania.

 

About this category:  

This category will recognise the most innovative card that has been brought to market since January 2017. 
 
This category is open to credit, debit, corporate, tourism, government or prepaid cards. Their success will be judged on the innovative methods and technologies used to ensure the ease of transactions, secure partnerships to offer the best rewards, protect the card from, fraud, provide incredible end-user experience, increase the consumer uptake and boost the quantity of transactions.

 

Criteria: 

Entrants will be judged on their answers to the following questions: (Answers to each question will be cut off after 250 words) 

  1. What is your card called? When was it launched? 
  2. Who are your partners and suppliers involved with the creation and launch of the card? 
  3. What innovative features make your card stand out in the marketplace? Is it contactless?
  4. How many customers have subscribed to the card since its launch? (Please note this number can be an absolute or percentage)
  5. Describe the rewards and benefits your card offers 
  6. What technologies are you using to secure your card? 
  7. What is the average spend and quantity of transactions per user per calendar month on this card?
  8. What revenue growth has your card contributed to your product portfolio since its launch?  (Please note this number can be an absolute or percentage)