Open to: All companies operating in the Middle East, Central and South Asia and North Africa.
The Middle East will be defined by the following countries for the purpose of the award - GCC countries (to include Bahrain, Kuwait, Oman, Saudi Arabia, and the United Arab Emirates), Jordan, Lebanon, Iraq, Iran, Palestine Territories and Turkey.
Central and South Asia will be defined by the following countries for the purpose of the award - Afghanistan, Bangladesh, India, Kyrgyzstan, Kazakhstan, Pakistan, Sri Lanka, Tajikistan, Turkmenistan, and Uzbekistan.
North Africa will be defined by the following countries for the purpose of the award - Algeria, Egypt, Libya, Mali, Morocco, Sudan, Tunisia, Libya and Mauritania.
This award recognises the Middle Eastern brand who has most effectively and efficiently used big data and analytics to develop new and interesting products, benefit the direction of business by enabling informed decisions, reduce fraud and enhance the overall customer experience.
It will be awarded for an insight or group of insights that had a significant impact on brand strategy.
Judges will be looking for the best use of research or database development to provide information on consumer behaviour that has resulted in measurable improvements in brand performance.
The judges will evaluate rigour of the research process, discovery of genuine insights, creative application of the research, change to consumer attitudes and improved brand performance.
Entrants will be judged on their answers to the following questions: (Answers to each question will be cut off after 250 words)