B2C ecommerce website of the year


Open to: All customer facing brands operating in the Middle East, Central and South Asia and North Africa. 

The Middle East will be defined by the following countries for the purpose of the award - GCC countries (to include Bahrain, Kuwait, Oman, Saudi Arabia, and the United Arab Emirates), Jordan, Lebanon, Iraq, Iran, Palestine Territories and Turkey. 

Central and South Asia will be defined by the following countries for the purpose of the award - Afghanistan, Bangladesh, India, Kyrgyzstan, Kazakhstan, Pakistan, Sri Lanka, Tajikistan, Turkmenistan, and Uzbekistan.

North Africa will be defined by the following countries for the purpose of the award - Algeria, Egypt, Libya, Mali, Morocco, Sudan, Tunisia, Libya and Mauritania.


About this category:  

This award recognises and rewards an exceptional ecommerce website retailing direct to the consumer or citizen.

Open to any company or government entity that has an online ecommerce offering. This award will recognise the company that provides the best direct online experience for the consumer or citizen. 

Excellent product, user experience and strong sales will be a given, but judges will also be looking for evidence that this is a company who is committed to online retail demonstrating true innovation and market leadership.




Entrants will be judged on their answers to the following questions: (Answers to each question will be cut off after 250 words) 

  1. Name your website, provide a link and give a brief description of your site
  2. Name your key partners, designers and solution providers
  3. What are the 3 unique benefits of your website in comparison to that of your competitors
  4. How do you provide exceptional user experience?
  5. How do you drive traffic to your site?
  6. What is the percentage of new customers and repeat buyers per month (Use figures / percentages)
  7. What is your conversion rate of visits to customers (Use figures / percentages)
  8. What is the approximate size of your current customer base? How has this grown over the last twelve months? (Use figures / percentages)
  9. Summarise in 250 words why your website deserves to win this award