Khoa Doan | Director of Consumer Insights
Nielsen

Khoa started his research career with NFO Vietnam in 2000 and then moved to work with NFO/ TNS Singapore for 5 years, handling multi-country projects with a focus on FMCG, Telecom & Finance sectors. Whilst based in Singapore, Khoa also worked with Visa International and was in charge of delivering consumer insights to support the Asia Pacific region in the areas of e-commerce, contactless & mobile payment and money transfer. 

Khoa joined Nielsen Vietnam in 2009, and is currently leading the Financial Services & Telecom-Technology teams at Nielsen Vietnam to assist banks, financial institutions & mobile/telecom clients in understanding consumer insights to ultimately grow their businesses in Vietnam. Khoa’s expertise in Consumer Research spans across a wide range of key research areas and solutions. 

He is very well respected within the industry, and is widely regarded as a trusted adviser who brings valuable contribution to clients’ business growth in the market place.