Hội Thảo Ngày 1

 

 

 

Seamless Vietnam 2017 - Day One

Le Anh Dung
09:10

Guest of Honour Address - Moving towards a cashless society in Vietnam by 2020

  • Current situation of retail payments in Vietnam, big opportunities for cash reduction and digital payments
  • Recent encouraging developments in payments digitalization in Vietnam in the context of global trends of payment transformation
  • Drawing a roadmap encompassing advanced and resilient payment infrastructure development, implementation of innovative and competitive technologies and growth of payment sector
Khoa Doan
09:30

The changing Vietnamese consumer landscape

  • Understanding evolving consumer trends leading to the growth of connected commerce 
  • How have consumers changed and what does the future look like?
  • Assessing the future of business model innovation
Huan Nguyen
10:00

Inflection point: Scaling e-commerce in Vietnam

  • Launching and scaling an e-commerce business in a traditional brick and mortar retail market
  • Overcoming challenges from infrastructure to regulations
  • Reaching your customers through better understanding of customer data
  • What is the full growth potential for e-commerce in Vietnam?
 Tran Dinh Cuong
10:30

Promoting bank card and advanced technology application to stimulate cashless payment in Vietnam

  • How can Vietnamese banks collaborate with retailers and service providers to implement electronic payments, offering convenience and flexibility to consumers?
  • What are the challenges that can be faced?
  • Investing and applying advanced technology in electronic payment to satisfy consumers increasing demand and expectation.
11:00

Morning Break

The changing payments landscape

Future business models

Seamless Payments
11:40

Creating an ecosystem for digital payments

  • Encouraging customer adoption of digital payments
  • How to foster merchant acceptance of digital payments
  • Establishing a suitable platform to increase digital payment presentation
  • Cross selling and data mining opportunities through digital payments
Seamless E-Commerce & Retail
11:40

How can retail brands continue to compete in the age of e-commerce?

  • Integrating offline retail, e-commerce and digital marketing to create a seamless shopping experience
  • Leveraging technology and big data to analyze insights for better decisions & Business strategies
  • Optimizing opportunities and cost for business expansion and scalability 
  • Ensuring a sustainable growth by aligning with economic trend and customer expectation
Seamless Payments
12:00

How to forge partnerships and move towards cashless payments and digital banking

  • The benefits of forming partnerships to increase access and growth
  • The API driven future of payment ecosystem collaboration
  • Overcoming the data sharing challenge within payments partnerships
Seamless E-Commerce & Retail
12:00

Social and the future of commerce

  • Social is as old as commerce: how non-transactional data provides invaluable insight
  • Leveraging the world’s largest, living-and-breathing Big Data Project
  • No data set is too small to analyse: utilising social media to test assumptions
Seamless E-Commerce & Retail
12:20

From start-up to scale-up: the challenge of sustainability in Vietnamese e-commerce growth

  • Generating traffic and building a strong customer following
  • Establishing a powerful relationship between buyer and product 
  • The importance of effective social media use to strengthen your communication and retention strategies
12:50

Lunch Break

Moving away from cash on delivery

Omni-Channel Retailing

Seamless Payments
14:15

​Winning through customer centricity

  • The new customers
  • Utilising customer insights and experience to create customer focused products and services
  • Re-imagine banking experience
  • Why banks need to constantly innovate and be disruptive
Seamless E-Commerce & Retail
14:15

Growing omni-channel retail through online-to-offline streamlining and optimisation

  • Vietnam Customer change and retail landscape
  • Why creating collaborative, accessible online shopping environments is the next step for e-commerce
  • Offering an ‘anytime/anywhere’ shopping strategy
  • Four key ways to deliver seamless online & offline experiences
  • Omni channel benefit and new direction of the retail Vietnam
Seamless Payments
14:35

Why cash is still king: how to overcome factors limiting the growth of e-payments in Vietnam

  • Encouraging uptake with incentives for e-payments and loyalty schemes
  • What would a Vietnam without cash look like?
  • What are the key factors limiting the transition?
  • What can the government and private sector do to enable the change?
Seamless E-Commerce & Retail
14:35

A guide to best-in-class content marketing for e-commerce

  • Raising your brand awareness through successful custom content
  • How to boost your SEO on a budget through content
  • How can great content help build your customer base and attract new business?
  • Customer generated vs editorial content
Rebecca Chen, Marketing Strategy Planner, CMG Asia
Seamless E-Commerce & Retail
14:55

Redefining the retail store in today's omni-channel economy

  • The future of the retail store in the O2O driven environment
  • Integrating social strategies into an O2O approach to commerce
  • Technology innovations to improve customer experience in the retail store
15:25

Afternoon Break

Nguyen Hung Nguyen
16:00

Digitilisation Strategy in Vietnam

  • The evolving digital landscape in Vietnam
  • The digitization Strategy of NAPAS
Thong Pham
16:30

E-commerce marketing: how to grow your online business

  • Vietnam E-commerce at a glance.
  • Brands to capture the potential of e-commerce.
  • Lazada’s Marketing Solution for Brands and Sellers.
Nicole Nguyen
17:00

Blockchain and untapped business opportunities for startups in Vietnam

  • The business and startup landscape in Vietnam
  • How Blockchain can fit in the Vietnamese landscape 
  • Factors holding back Blockchain in Vietnam and the challenges to stakeholders 
  • The vision for the future: how blockchain can brush up Vietnam’s start up landscape
     
Eddie Thai
17:30

Regional Panel: Spotlight on commerce in Cambodia and Myanmar

  • How the payment landscape has changed over the last few years
  • The challenges facing the growth of digital payments in the future
  • What is the effect of foreign investment on the payment ecosystem and retail landscape?
  • The road blocks to the success of e-commerce and how can these be overcome
last published: 05/Sep/17 15:46 GMT

 

 

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