Rakhee Raval Shepherd | Head of Marketing & PR
Blacklane Middle East

Having graduated from Westminster University with a degree in Business & Marketing, London-born Rakhee relocated to the UAE in 2009 and worked as a multi-disciplinary marcomms specialist both client and agency side across the luxury sector, in addition to providing strategic counsel to government agencies.   Rakhee joined Blacklane in 2022 to head up Marketing and Communications with the clear goal of establishing Blacklane as the leading luxury chauffeur service in the UAE that not only provides an unparalleled experience for guests, but also supports the local community.   Working across all touchpoints, Rakhee draws on her past experience at Art Dubai and Dubai Design District to bring creative flair to Blacklane, overseeing the dynamic execution of the launch campaign assets, managing brand partnerships, public relations, social and digital marketing.