Katie Mala'ebeh | Head of Marketing and Innovation
YO Telecom

Katie Mala'ebeh is a seasoned marketing professional with over 11 years of experience specializing in companies at the forefront of innovation within their respective sectors. Currently serving as the Head of Marketing at Yo Telecom, Katie brings a wealth of knowledge and expertise to her role, particularly in leveraging data-driven insights to inform strategic marketing decisions. Katie's career trajectory reflects a deep-rooted passion for MarTech and AdTech solutions. Her journey began with a focus on these cutting-edge technologies, where she honed her skills and developed a keen understanding of how to leverage technology to drive marketing success. Having worked extensively across both the European and MENA  regions, Katie possesses a nuanced understanding of diverse markets and cultural landscapes. Her international experience has equipped her with the ability to navigate complex business environments and tailor marketing strategies to resonate with diverse audiences. Katie is known for her data-driven approach to marketing, relying on analytics and insights to guide her decision-making process. She understands the power of harnessing data to uncover actionable insights, optimize campaigns, and drive measurable results. Her proficiency in interpreting market trends and consumer behavior enables her to stay ahead of the curve in an ever-evolving digital landscape. As a speaker, Katie captivates audiences with her dynamic presence and authoritative expertise. Her presentations are characterized by a blend of insightful analysis, real-world examples, and practical strategies that resonate with marketing professionals across industries. She is a visionary marketing leader who brings a unique blend of experience, expertise, and insight to the table. With a track record of success in driving growth and innovation, she continues to be a trusted voice in the marketing community, inspiring others to embrace the transformative potential of technology-driven marketing strategies.