Rail Experience Europe 2014,Sheraton Brussels Airport Hotel, Brussels, Belgium
Create a first class passenger experience - Rail Experience Europe 2014

Conference programme

Rail Revenue Day 1 Stream ARail Revenue Day 1 Stream BRail Experience World Day 1
8am

Birds of a feather breakfast tables

Meet like-minded colleagues over morning coffee. Table topics include:

  • Ticketing
  • Loyalty
  • Revenue Management
  • Data
  • Mobility
  • Digital Engagement
  • Self-service
Birds of a feather breakfast tables
9am
Chairman’s opening remarks
COMPETITION/CO-OPETITION
9.10am

How the cooperation between Deutsche Bahn and SNCF has boosted market share and customer satisfaction

How the cooperation between Deutsche Bahn and SNCF has boosted market share and customer satisfaction
9.30am

Boosting competition to create a more efficient and customer-responsive industry

Boosting competition to create a more efficient and customer-responsive industry
9.50am

How Trenitalia is creating new brands and offering a higher level service to compete with new entrants

How Trenitalia is creating new brands and offering a higher level service to compete with new entrants
10.10am
Accenture: Rail is a digital business
10.30am
Morning refreshments and networking
Round Tables
11.30am

Round Tables: 2 rotations of half an hour each, choose the tables of interest to you.

1. Card-based, smart ticket, NFC – which ticket is better for you?

Table 1: What is the best method to allow interoperability?
Table 2: Will there ever be just one ticket across Europe?
Table 3: What is the most hassle free ticketing solution for the customer?
Table 4: What are the challenges in customer adoption?
Table 5: How can we design more customer centric ticketing solutions?

2. What to expect from the digital traveller in the next 5 years

Table 6: What are the service expectations of new-generation travellers?
Table 7: Optimising mobile sites to offer the same ease of use as web site
Table 8: When and how to contact customers via digital channels
Table 9: How can mobile technologies advance pre and post travel ancillaries?

Table Leaders Include:

Round Tables: 2 rotations of half an hour each, choose the tables of interest to you.
12.30pm
Networking Lunch
Ticketing & Distribution
Customer Engagement & Loyalty
Door to Door Passenger Experience
2.15pm

TFL’s future ticketing project – Challenges & opportunities with open loop ticketing

TFL’s future ticketing project – Challenges & opportunities with open loop ticketing

How rail can offer ancillary services on long distance travel to be more attractive than air travel?

How rail can offer ancillary services on long distance travel to be more attractive than air travel?

Thalys Case Study: Not 1 size fits all, using customer data effectively to create the right cross border door to door experience

Thalys Case Study: Not 1 size fits all, using customer data effectively to create the right cross border door to door experience
2.35pm

ITSO – Getting on board with smart ticketing

ITSO – Getting on board with smart ticketing

Skidata: Creating a modern park & ride for rail

Skidata: Creating a modern park & ride for rail

How Westbahn is maintaining a high level of customer satisfaction after two years in operation

How Westbahn is maintaining a high level of customer satisfaction after two years in operation
2.55pm

3 ways to help the 21st century traveller choose rail travel

3 ways to help the 21st century traveller choose rail travel

Using effective marketing and CRM to inspire people to use your service

Using effective marketing and CRM to inspire people to use your service

Etihad Rail’s future plans to meet passenger expectations

Etihad Rail’s future plans to meet passenger expectations
3.15pm

CyberSource and the Trainline Presentation: Title to be confirmed

CyberSource and the Trainline Presentation: Title to be confirmed

Designing, implementing and operating a successful customer loyalty program

Designing, implementing and operating a successful customer loyalty program

How to create a staff culture and atmosphere which enables a great customer experience

How to create a staff culture and atmosphere which enables a great customer experience
3.35pm

Targeted customer dialogue and higher marketing efficiency through customer segmentation.

Targeted customer dialogue and higher marketing efficiency through customer segmentation.

How to develop new channels for the connected traveller to improve passenger information

How to develop new channels for the connected traveller to improve passenger information
3.55pm
Afternoon Refreshments
Keynote Panel Session
4.45pm
Panel Discussion: What standards and technology do we need to develop a global rail distribution system?
5.20pm
Panel Discussion: What are the main hurdles in creating an amazing door to door passenger experience?
6pm
Close of Day One
7pm
Evening Entertainment

Rail Revenue Day 2 Stream ARail Revenue Day 2 Stream BRail Experience World Day 2
LOW COST HIGH SPEED RAIL
9am

OuiGo: First look at how SNCF developed a low cost airline model for High Speed Rail

OuiGo: First look at how SNCF developed a low cost airline model for High Speed Rail
9.30am

Amtrak: Implementing a fare family structure to improve the customer experience

Amtrak: Implementing a fare family structure to improve the customer experience
9.50am
Panel Discussion: How can we create more personalised loyalty systems to better engage with our customers?
10.30am
Morning Refreshments
Revenue Management
Data/Self-service & Mobility/Loyalty
11.30am
Using dynamic pricing to capture the market

How to use analytics effectively in the rail industry

How to use analytics effectively in the rail industry
12pm

Bringing the Vision of Price Optimisation, Maintenance and Distribution Together

Bringing the Vision of Price Optimisation, Maintenance and Distribution Together

A holistic view of the use of mobile devices both for drivers and onboard services

A holistic view of the use of mobile devices both for drivers and onboard services
12.20pm

From IT to operations: Full service revenue management

From IT to operations: Full service revenue management

How Renfe are using their new app to enhance the customer experience and boost loyalty

How Renfe are using their new app to enhance the customer experience and boost loyalty
12.40pm
Panel Discussion: What are the challenges of integrating a revenue management optimisation system?
Katega Presentaiton: Title to be confirmed
1.20pm
NETWORKING LUNCH
Payments
2.10pm

The future of payments

The future of payments
2.30pm

Event Summary Round tables

What have you learned from this event and how can you apply that knowledge to your business? This is the point where we wrap up everything that’s been discussed over the past two days, and put forward suggestions for tangible business improvement. Choose the topic of the most interest to you, and make sure you spread your team across different tables:

1. Ticketing
2. Distribution
3. Customer Engagement
4. Door-to-door Experience
5. Revenue Management
6. Data
7. Self Service & Mobility
8. Payments
9. Passenger Information

Event Summary Round tables
3.30pm

Passenger Experience Tour: Schipol Airport

Schiphol Airport is world renowned for its passenger experience. This tour gives you access to places at the airport that visitors would not normally see.

Hear first hand from KLM’s VP of Passenger Services on how they have managed to create a more seamless passenger-friendly travel experience.

Please pre-register for the tour when we send you the invitation via email as we only have limited space available. 

Passenger Experience Tour: Schipol Airport
5pm
END OF CONFERENCE

sponsors
Platinum Sponsor
Accenture at Rail Experience Europe 2014
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Amadeus at Rail Experience Europe 2014
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Navitaire at Rail Experience Europe 2014
Gold Sponsor
ACP Marketing at Rail Experience Europe 2014
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Hahn Air Systems at Rail Experience Europe 2014
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Ql2 Software Ltd at Rail Experience Europe 2014
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Sqills at Rail Experience Europe 2014
Associate Sponsor
ExPretio at Rail Experience Europe 2014
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Trans-IT at Rail Experience Europe 2014
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Rail Solutions at Rail Experience Europe 2014
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Webloyalty at Rail Experience Europe 2014
co-located with
  • Rail Revenue Europe 2014
  • Rail Customer Europe 2014
  • Rail Ticketing Europe 2014