Healthcare World Asia 2014,Suntec Singapore Convention & Exhibition Centre, Singapore
Strategy, partnership & development opportunities for hospital operators, investors & developers - Healthcare World Asia 2014

Mr Kenneth Mays | Senior Director of Hospital, Marketing and Business Development
Bumrungrad International | Thailand

Mr Kenneth Mays, Senior Director of Hospital, Marketing and Business Development, Bumrungrad International

Kenneth Mays is Director of Marketing for Bumrungrad International, the largest private hospital in Southeast Asia and one of the world's leading medical destinations.


During his seven years at Bumrungrad, the hospital attracted over 1.5 million patients from 200 different countries outside of Thailand. Bumrungrad was the first hospital in Asia accredited by the Joint Commission. Its facilities, services, and website have been cited as models for international hospitals.


Ken’s career prior to Bumrungrad included senior advertising and marketing positions in the US and Asia. He has supervised brand and new product strategies for Kraft, Kellogg's, IBM, Nestle, and Group Health Cooperative. He managed the offices of Chicago advertising agency Leo Burnett in Bangkok and Hong Kong.


In addition to his career accomplishments, Ken co-authored a university advertising textbook and computer simulation, and developed and taught a course in Integrated Marketing Communications at the University of Washington. He is a graduate of the University of Oregon's School of Journalism.

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Appearances coming up:

Conference Day 2

@ 11.00
How listening to your patients will lead you to the future

Lessons we learned on the way to becoming the world’s most popular medical destination
Bumrungrad International Hospital in Thailand serves more international patients than any other hospital in the world. It began in 1980 as a small private hospital in Bangkok. The presentation traces the hospital’s success to 7 innovations that were required to solve the needs of diverse local and international patients from different cultures.

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