In his role of COO of talabat, Toon has contributed to building the brand to spearhead online food delivery in the region. Toon’s main role is to drive the company’s operational responsibility, ensure year on year growth and introduce new business lines such as dark stores, Q-commerce and Cloud Kitchens as well as servicing operating a fleet of +100,000 drivers in all markets. Prior to his current role, Toon developed a strong background in management consultancy roles with global organizations such as McKingsey, Foodora and Ormit.