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Driving Digital Wallet Adoption by Consumers - Whitepaper by MasterCard Advisors

Applied Predictive Technologies and MasterCard

Download the MasterCard Advisors whitepaper on driving digital adoption 

 

The world of payments and mobile devices has officially converged. Mobile payments, or digital wallets as they are commonly referred, present yet another way for card issuers – typically banks – and merchants of all kinds to engage consumers in an easy, convenient and secure way when making purchases. What’s more, with nearly half of all loyalty program members in the US willing to use mobile devices to check their loyalty programs, issuers and merchants have yet another reason to encourage digital wallet acceptance and drive loyalty program usage.

Download this whitepaper to read more.

Interested in this topic?

Join Mastercard at the roundtable discussions on September 20th between 3-4 pm for a conversation on this “how-to” approach to digital wallet adoption. Relevant case studies on successful digital wallet usage and its successful integration with loyalty programming also will be presented.

 

Book your ticket here and get 10% off when you use code MASTER

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