community download

Making Customer Analytics Make Money - Whitepaper by Applied Predictive Technologies, A MasterCard Company

Applied Predictive Technologies and MasterCard

Download the Applied Predictive Technology and MasterCard whitepaper on making customer analytics make money for you


Rread this article to learn more about in-market experimentation of customer programs. The white paper discusses how a leading retailer generated over $15 million in profit improvement by leveraging Test & Learn® to evaluate and refine its promotional direct mail strategy.


Interested in MasterCard, Applied Predictive Technologies, and analytics in general? Join us at America's Customer Festival 2016 in New York City on September 20 and find out more about how to get your analytics plan to make money for you.


Book your ticket here and get 10% off when you use code MASTER

Some quick details

Email Address:*
First name:*
Last name:*
Job Title:*

Remember my details Information

Remember my details
We place a 'cookie' on your computer so next time you visit us you don't need to fill in all these details

Privacy statement »
Manage your email preferences »

You will be emailed the document as an attachment (945Kb in size)